Privacy PolicyUpdated 2 months ago

BSI Merch (Backstreet International Merchandise Limited) take data privacy very seriously and will always act in accordance with the law in the country of our incorporation, the United Kingdom. Our data privacy policy and procedures have been updated to comply with both the General Data Protection Regulation (GDPR) and the Data Protection Directive (DPD). Latest update 22nd October 2020.

We collect and store the following identifiable data when you place an order:

Name, e-mail address, telephone number, billing address, shipping address and any e-mail preferences you may have chosen to grant us.

Your name, address and e-mail address may be passed to a Third Party Company for the purpose of fulfilling your order, including printing of physical address labels (Optima Warehouse Solutions) and tracking of your order (Intersoft/Royal Mail). If you choose a tracked delivery service, your e-mail notifications will come from Intersoft, a division of Royal Mail.

We do NOT store credit card numbers or any other payment information.

We also use IP recognition to determine which country our users are visiting our store from, in order to show customers prices and shipping costs relevant to their location and to pre-complete fields in the checkout to ensure accuracy and for our customers' convenience.

We also use tracking pixels on our stores to gather anonymous non-identifiable data of our user's online browsing behaviour. This data is used for analytics purposes (for example, but not limited to, Google Analytics) to enable us to track the performance of our stores in order to make future improvements to our customers' online shopping experience.

We may also use anonymous non-identifiable tracking pixels for the purpose of targeted advertising (for example, but not limited to, Facebook re-targeting advertisements) to offer our customers relevant offers and prevent irrelevant advertisements being displayed on third-party sites to our customers.

We will only use such tracking pixels if you have expressly agreed to their use on the store.